BUSHMAN – DEFINITION OF THE TARGET GROUP?
The first BUSHMAN collections, which were clearly designed for use in rough and demanding natural conditions, were for men, who are believers in the real outdoors. This was and still remains one of the key target groups of the BUSHMAN brand.
With the expansion of the collection and growing number of models, BUSHMAN naturally also opened up to other target groups. The current trend of active leisure time and prioritising individuality in common daily use leads to a blend of individual styles.
BUSHMAN has become a suitable choice not only for travelling and outdoors, but it also offers an alternative to elegant and individual clothing for every day.
The presentation of the ladies’ collection was a huge new addition to the BUSHMAN assortment, but even this innovation proved to be the right choice.
We do not want to make clothing for a limited group, we want to maintain the principles of freedom in our models, which stood at the birth of the brand, as freedom is mainly space, the scope of which each one of us makes our own decision.
BUSHMAN is a company that never stops working on developing new models. Designers always stand at the beginning of creating a collection, as opposed to companies, where economists and budget makers are number one in making decisions in terms of a collection’s style and concept. This guarantees BUSHMAN models their original style and high standard of workmanship. We do not hold our designers in captivity of numbers and do not restrict their creativity by prefabricated half-finished products. We only perceive this as a chance to have our own style and originality.
